Superb Health relocates to Hide House

January 31, 2014

By Sheila Julson

Personal trainer Nick Lynch believes that everyone can benefit from working out with kettlebells. He hopes that his new, larger location in Bay View will get more people moving and healthy.

Lynch is a native of Montpelier, Vt. His father was a chiropractor who instilled an awareness of health and wellness in his children from early on. “When I was young, I was eating an Airheads candy,” Lynch recalled, “and my dad turned the wrapper over and pointed out all of the bad ingredients, like the food dye Red 40. He said, ‘this can give you cancer.’ That really stayed with me.”

Always athletic, Lynch played semi-professional Junior A hockey for the Binghamton Senators in Binghamton, N.Y. and for the Twin City Saber Cats in Fitchburg, Mass. From there, he went on to a career in personal training. He worked as a strength coach for the University of Vermont (UVM). But he had a desire to move on and start his own personal training business. Lynch helped train at UVM hockey player who previously played on the Milwaukee School of Engineering’s (MSOE) men’s hockey team, who talked up his hometown to Lynch.

Lynch visited Milwaukee and said he was impressed by the city’s park system and the cleanliness of the town, so he made his move in 2006. He settled in the Riverwest neighborhood and worked as a personal trainer at Bally and the Wisconsin Athletic Club before starting Superb Health with fellow trainer Mike Veselka in 2009. Veselka has since left to pursue other endeavors, Lynch said, who now owns the business with his wife Natalie.

The new Bay View space is the fourth location, moving from its beginnings at 2025 N. Summit Ave., to 2225 N. Humboldt Ave., in Riverwest. When Lynch’s lease was up at the Riverwest space in 2013, he moved Superb Health into a temporary space in Whitefish Bay. Some of his clients recommended Bay View, so he explored the neighborhood and found the ambiance very organic and community-oriented, much like his hometown of Montpelier. He opened the 1,600-square-foot space January 2014 in the west building of the Hide House complex.

Superb Health provides kettlebell strength training, in both group and one-on-one settings. Kettlebells are cast-iron spherical weights, with a handle. According to Lynch, kettlebells are growing as a popular training method in the United States. The basic move, called a snatch, is where one stands feet apart, reaches down to pick up the kettlebell, and then using correct form, lifts it over one’s head.

He said organizations such as the Secret Service and the San Francisco 49ers incorporate kettlebells in their training.

Lynch said kettlebell workouts burn calories and fat, stimulate muscle gain, and improve posture movement. Whenever weather permits, classes move outdoors to area parks so participants can be invigorated by the fresh air and open space. “Humans weren’t meant to train in captivity,” Lynch said.

Lynch is RKC (Russian Kettlebell Challenge) and SFG (StrongFirst Giyra) certified.

Lynch offers nutritional counseling, which he believes is essential for a healthy body, mind, and spirit. He teaches clients meal plans, how to read labels, encourages local and organic eating, and schedules grocery trips with clients to educate them on smart, healthy purchasing.

He noted that Superb Health’s goals set it apart from other fitness businesses — not quick results or instant vanity gratification, but long-term strength and health.

In addition to running Superb Health, he is the strength coach for MSOE’s men’s hockey team.

He has participated in community events, including Outpost Natural Food’s “Snatch Off” fundraiser that benefitted the Hunger Task Force. Participants snatched 26-50 pound kettlebell weights for five minutes. Sponsors backed each clean repetition.

Lynch said Bay View has been welcoming, and his neighbors in the Hide House and vicinity have stopped by to say hello and introduce themselves.

Superb Health

2625 S. Greeley St., Ste. 120

(414) 477-2071

superbhealthmke.com

 

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  1. WISCONSIN SPORTS ROUND-UP: Three Packers up for NFL awards | From Here in Wisconsin on Tue, 4th Feb 2014 2:29 pm 

    […] Superb Health relocates to Hide House He hopes that his new, larger location in Bay View will get more people moving and healthy. Lynch is a native of Montpelier, Vt. His … He settled in the Riverwest neighborhood and worked as a personal trainer at Bally and the Wisconsin Athletic Club … Read more on Bay View Compass […]

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