Letter: Thank You Braeger Automotive Group
June 1, 2012
The Milwaukee media accurately reported two weeks ago that with regret and sadness that this year, the Bay View Lions Club members were forced to cancel a long-standing tradition, the South Shore Frolic parade. To be absolutely clear, the Frolic itself will continue this year as a three-day festival July 13-15 that includes fun, food, music, and, of course, fireworks at South Shore Park.
Unfortunately, we were unable to secure a parade sponsor for 2012, and with fees, permits, and parade-participant costs exceeding $25,000, the Bay View Lions Club members had no other choice than to cancel the parade this year.
The past four years the Bay View Lions Club was truly blessed to have Todd Reardon, president of the Braeger Automotive Group, underwrite the cost of the Frolic parade. While extenuating circumstances led to his decision this year, the members Bay View Lions Club and South Shore Frolic organizers want to offer our sincerest thanks and gratitude to this community-minded individual for his parade sponsorship since 2008.
We hope to present the Frolic parade again in 2013; however, the parade and the Frolic event are not on autopilot and need the support of local businesses, the community, and politicians, along with the hard work of the Bay View Lions Club volunteers to continue.
Enjoy the South Shore Frolic, but as shown this year, the Frolic parade and even the Frolic itself should never be taken for granted!
South Shore Frolic Publicity Chair and MC
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